Project: Awareness Campaign
Role: Creative Director, Lead Writer
When Bialetti was invented a century ago, it moved Italian espresso culture from the cafe to the home. 100 years later, I helped Bialetti take their next move from Italy to the New World. The campaign leaned on tradition, heritage, and the snobbish benefits of a Moka pot to appeal to the above-average coffee drinker, and cute animations of their iconic mascot as he settled in to his life in America to appeal to everyone else.
