Project: International Ad Campaign
Role: Associate Creative Director, Writer
A decade ago, Microsoft was a punchline in the tech industry — the nerds to Apple’s cool, the olds to Google’s young. I helped develop a brand campaign to remind people that Microsoft technology powers the world around us, and empowers us all. I researched, pitched, outlined and developed stories of real individuals whose lives have been transformed in different ways by different technologies. Year over year, we humanized Microsoft’s vast spectrum of technologies, and helped make the tech giant relevant again.
Not cool, exactly. But relevant.