Project: Admissions VIDEO SERIES
Role: Creative Director, Writer
What do you do when the client asks for an anthemic film which can capture the spirit of excellence at their institution, feature a wide array of students, studies and disciplines, and speak to lab work, field work and post-graduation opportunities… but isn’t a montage, doesn’t have an anthemic VO, and looks like nothing else in the marketplace?
You change the brief to reach the objective, and make a series of videos centered on individual students and their drive. No music, no edits — just a single-take, an internal monologue, and a vision of excellence as seen through those who earn it day after day.