Project: Fundraising Campaign
Role: Creative Director, Writer
Cincinnati Children’s Hospital is one of the premiere children’s research and healthcare systems in the midwest. For their 2022 end-of-year fundraising efforts, I developed a series of films that showed donors not what they’re giving to, but who they’re giving for. The holiday campaign raised 3x the hospital’s annual fundraising goal, and other health providers in the region saw a noticeable decline in giving as more people chose to support CCH (which, I have to admit, feels a little odd to use as a metric of success… but is a metric all the same).
My favorite set souvenir ever, courtesy of Marley (I did have a topknot at the time, but the scale of the drawing isn’t entirely accurate).