Project: International Ad Campaign
Role: Associate Creative Director, Writer
Nearly a decade before ChatGPT, when the most exciting AI in daily use was auto-correct, I helped create an international ad campaign to convince business leaders to adopt Microsoft AI for… many things they didn’t know it could do. I led research to identify the global innovators who showcased the power of this technology, and distilled complex operations into clear stories. After returning from set, I collaborated with editors to transform a week’s worth of interviews into short, digestible videos which C-Suite execs could easily understand.