Project: International Ad Campaign
Role: Associate Creative Director, Writer
After practically invented cloud computing, Amazon had an unchallenged lead in the marketplace for years. Everyone was playing catch-up, but our campaign helped Microsoft quickly secure their place as number two. By focusing on the people who were accomplishing amazing things with cloud technology, rather than the technology itself, we brought humanity to 0s and 1s, and helped business leaders everywhere envision how the Cloud could help fuel their own success.
The work won a silver Effie Business-to-Business Campaign award (2017).